The global Hexaspray campaign is based on an aesthetic and very evocative visual of the action of the spray on sore throats: “the fire extinguisher and the fire”. The claim, which emphasizes the need not to waste time, reinforces the memorization of the brand: “Hexa Vite, Hexaspray”, “Hexa Quick, Hexaspray”. The spot plays with firefighting codes, notably with the spray in its red extinguisher box.