Clareva

We created a European campaign for Clareva Gel, the first solution to treat the symptoms of genital herpes. The goal: to demystify this very widespread STI (Sexually Transmitted Infection) by adopting an urban and playful tone of communication, with a simple and clear message, Clareva Gel quickly relieves patients by acting on the symptoms. The agency also produced the TV spot: Clareva, and the pain goes away.