For the first Siklos campaign, the only drug indicated for the prevention of painful sickle cell crises, an extremely simple and effective visual was created: the sickle-shaped red blood cells (sickle cell) pass through the logo and “come out” with a normal appearance. The saga continues with the “Precisely for him/her” campaign which highlights patients of different ages playing with a ball or a frisbee in a movement that prolongs the “transformation” of sickle cell red blood cells.